Social Media Content Specialist

Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment. Join us and Be a Part of Something Good. Job Description Shake Shack is looking for a dynamic and highly creative Social Media Content Specialist to join our team. This person will help lead Shake Shack’s creative storytelling on social, communicating our elevated food, sense of community and unmatched culture through an engaging, social-first lens. Core responsibilities include day-to-day creative concepting and execution, content management, and identifying creative trends on social media. This role is highly collaborative and will report directly to the Director of Social Media. Our ideal candidate is food, pop culture, and community-obsessed. They have a keen eye for great creative and provide a constant stream of innovative ideas. They’re a hard-worker, creative problem solver, and a multi-tasker that will hit deadlines in a fast-paced environment. They have excellent verbal and written communication skills and impeccable attention to detail. This position is primarily open to candidates who can work from our New York City Support Center Support which currently operates on a hybrid schedule of three days per week in the office but is open to candidates located in a commutable distance from the ATL Support Center. Key Responsibilities: Social media is an ever-changing field; although you will have some routine responsibilities, adaptability is key in this role. This list should give you a good idea of what your day-to-day obligations will be: • Conceptualize and lead the creation of compelling evergreen content, content series, and campaign content • Own editorial content calendar for all social media platforms, supporting evergreen content and large-scale brand initiatives and identifying key moments in culture • Lead execution of in-house and off-site photo and video shoots • Manage a team of freelance content creators • Maintain an elevated and cohesive aesthetic, persona and voice for Shake Shack on TikTok, Instagram/Stories, Facebook, X, LinkedIn and other social media platforms • Write, edit, curate, schedule and publish original social media content that reflects our brand tone and voice • Stay on top of trending content types, memes, graphics, and regularly share ideas on how to apply them for Shake Shack • Work with community manager to source relevant user-generated content and stories • Perform administrative work such as invoicing and budget tracking as needed Skills & Knowledge: • Have on-set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns • Consider yourself a "creator" with a strong visual eye, eager to share and execute on new and interesting ideas • Can be comfortable behind and in front of the camera • Ability to capture and edit photo and video content for social media • Strong knowledge of native social platform editing capabilities as well as editing tools and software • Excellent grammar and written communication skills with an ability to adapt tone and voice to various audiences • Obsessed with emerging platforms, digital culture, trends and technology • Familiarity with social media tools (e.g., Sprout Social) Experience: • Bachelor’s degree • 1-3 years of social media/content marketing experience • Experience with social media content creation from concepting to execution • Experience writing high-quality copy across multiple media types – including social media and blogs Benefits at Shake Shack: A work environment where you can come as you are, share your ideas, have fun, and work collaboratively: • Weekly Pay and Performance bonuses • Shake Shack Meal Discounts • Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more • Medical, Dental, and Vision Insurance* • Employer Paid Life and Disability Insurance* • 401k Plan with Company Match* • Paid Time Off* • Paid Parental Leave* • Access to Employee Assistance Program on Day 1 • Pre-Tax Commuter and Parking Benefits • Flexible Spending and Dependent Care Accounts* • Development and Growth Opportunities • Eligibility criteria applies Pay Range - $78,087.50 - $100,462.50 Click the "Apply" button above to apply for this opening. About Us Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good." Shake Shack is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.