YouTube Optimization Strategist (Contract)
Project Overview: We are seeking a creative, analytical, and results-driven YouTube Optimization Strategist to help elevate the performance and visibility of content on a discrete high-profile project featuring celebrity talent. This role involves strategic collaboration, performance analysis, content enhancement and implementation to drive higher engagement, reach, and discovery through video search optimization (vSEO). PLEASE NOTE: ONLY EXPERIENCED YOUTUBE STRATEGISTS NEED APPLY. Scope of Work • Strategy & Planning • Collaborate with our team to refine guest booking goals and define target audiences and align on design strategy. • Establish clear success metrics to measure performance improvement across videos and channel-wide. • Conduct a full analytics audit of the channel and key videos to assess current performance and areas of improvement. • Implementation • Collaborate with thumbnail designer to create custom YouTube thumbnails that align with key strategy objectives. • Craft optimized show titles and descriptions for each selected video to enhance discoverability. • Apply general YouTube channel optimizations (e.g., playlists, homepage layout, tags, branding elements). • Wrap-Up & Reporting • Compile a final wrap-up summary with guest booking team and design team including: • Performance insights • Outcomes achieved • Key audience learnings (with an emphasis on talent-specific trends and behavior) • Present findings in a visual and strategic recap deck. Work Samples Requested Please include before-and-after examples from prior YouTube optimization projects that showcase your strategic impact. • Title & Description Rewrites • Before: Original video title and description • After: Optimized versions you developed • Metrics: Engagement/view time increases or improved search ranking if known • Channel Optimization Projects • Overview of changes you made to a YouTube channel homepage, playlists, branding, or tags • Results: Channel growth, increased subs, improved watch time, etc. • Duration: Project-based (estimated 4–6 weeks, part time - 7-12 hours/week) • Compensation: $4,000 flat project fee • To Apply: Please attach your portfolio or samples (with before-and-afters clearly labeled), a brief note on your approach to YouTube strategy, and availability.