Experienced Customer Marketing Specialist – Fully Remote US Role Focused on Strategic Customer Engagement and Retention

Introduction to blithequark At blithequark, we are revolutionizing the way companies connect with their customers, fostering meaningful relationships that drive satisfaction, loyalty, and growth. As a leader in innovative customer solutions, we are dedicated to helping businesses understand and engage their audiences more effectively. Our mission is built on the principles of customer-centricity, innovation, and excellence, making us an exciting place to work for professionals who share these values. About the Role We are seeking a highly motivated and experienced Customer Marketing Specialist to join our team. This role is fully remote, allowing you to work from the comfort of your own space in the US, as long as you have a reliable internet connection and a distraction-free environment. As a Customer Marketing Specialist at blithequark, you will be at the forefront of designing and executing strategic customer marketing initiatives that enhance customer engagement, retention, and overall experience. Key Responsibilities Customer Segmentation: Analyze customer data and behavior to effectively segment our customer base, understanding personas and preferences to tailor marketing efforts. Customer Engagement Campaigns: Develop and implement personalized marketing campaigns to engage and retain existing customers, including email marketing, social media campaigns, loyalty programs, and customer referral initiatives. Customer Advocacy: Encourage satisfied customers to become brand advocates by creating and managing customer referral programs, testimonials, case studies, and reviews. Cross-Sell and Upsell: Collaborate with the sales team to identify opportunities for cross-selling and upselling to existing customers, designing targeted campaigns to promote additional products or services. Customer Communication: Ensure consistent and relevant communication with customers at various touchpoints, including post-purchase follow-ups, onboarding materials, and regular updates about new features or offerings. Customer Loyalty Programs: Plan and manage loyalty programs to reward loyal customers and encourage repeat purchases. Customer Feedback and Insights: Gather customer feedback and insights through surveys, interviews, and feedback channels, utilizing the data to make data-driven decisions and enhance the overall customer experience. Performance Analysis: Track and measure the effectiveness of customer marketing initiatives using relevant KPIs, preparing reports on campaign performance and using insights to optimize future strategies. Collaboration: Collaborate with the marketing team to align customer marketing strategies with broader marketing initiatives and work closely with the customer support team to address customer concerns and resolve issues. Essential Qualifications 2+ years of experience in marketing, customer service, or related roles. Basic understanding of marketing principles, customer segmentation, and customer lifecycle. Familiarity with marketing tools and platforms. Strong written and verbal communication skills. Analytical mindset with the ability to interpret data and draw insights. Detail-oriented and organized, with the ability to manage multiple tasks simultaneously. Strong interpersonal skills and ability to work collaboratively in a team environment. Enthusiasm for delivering exceptional customer experiences and contributing to customer satisfaction. Preferred Qualifications Experience in customer marketing or a related field, with a proven track record of successful customer engagement and retention campaigns. Advanced knowledge of marketing automation platforms and CRM systems. Experience with data analysis and interpretation, with the ability to use data to inform marketing strategies. Certifications in marketing or a related field are a plus. Career Growth Opportunities and Learning Benefits At blithequark, we believe in the growth and development of our team members. As a Customer Marketing Specialist, you will have access to training and development programs, mentorship, and opportunities to take on new challenges and responsibilities. Our goal is to help you achieve your career aspirations while contributing to the success of our company. Work Environment and Company Culture blithequark prides itself on a culture that values innovation, teamwork, and customer satisfaction. We foster an environment that is inclusive, supportive, and encourages open communication. Our team members are our greatest asset, and we strive to create a workplace where everyone feels valued, respected, and empowered to contribute their best work. Compensation, Perks, and Benefits We offer a competitive compensation package, including medical, dental, and vision insurance, a 401(k) plan with employer match, and unlimited paid time off. Additionally, you will have the opportunity to work with a dynamic team of professionals who are passionate about delivering exceptional customer experiences. Conclusion If you are a motivated and experienced marketing professional looking for a challenging and rewarding role, we encourage you to apply for the Customer Marketing Specialist position at blithequark. This is an exciting opportunity to join a team of innovators who are dedicated to transforming the way companies engage with their customers. Apply now and take the first step towards a fulfilling career with a company that values your skills, experience, and passion for customer-centric marketing.